Act-On is a complete on-demand marketing automation platform that can be fully integrated with Salesforce to provide all the tools needed to design, launch and analyse e-marketing programs for demand generation and lead qualification.
Act-On provides a 360 degree view of your on-line marketing activity, all from within Salesforce:
- Generate email templates, Web forms and landing pages quickly to use in e-marketing campaigns.
- Monitor the effectiveness of those campaigns with tools to identify who is visiting your web site and track their browsing activity
- Nurture leads with automated email drip campaigns
- Qualify sales leads based on behaviour, assign lead scoring and trigger email & SMS alerts when certain activities are carried out
- Report on all online campaigns, response rates, click thru rates, downloads all in one integrated portal
Act-On uses the Force.com API to pull the leads and contacts you need for your marketing campaigns from Salesforce. Unlike the majority of marketing automation platforms, Act-On does not automatically bring across the entire Salesforce database. Instead, it allows you to decide just how much to bring across and keeps this subset synchronised and up-to-date.
While you can choose to bring across the entire database, a more typical need is to market to the members of one or more Salesforce campaigns.
As you run your marketing campaigns, Act-On automatically updates the contact and lead records in Salesforce, by adding all the marketing touch points to the respective activity histories i.e. emails sent, click thru, webinar registrations/attendance, white paper downloads and website visits.
For further information download our Act-On brochure, call us on 08456 525 625 or email us at smart@xenogenix.co.uk
Xenogenix are an accredited UK Salesforce.com Consulting Partner providing professional Implementation, Optimisation, Development, Integration, Training and Support services.